The "Father First" campaign by Daniel Brian Advertising addressed the crisis of fatherlessness in Florida by creating a statewide awareness initiative. The campaign included research, creative messaging, media strategies, and direct response tactics, culminating in recognizing June as Responsible Fatherhood Month. Key messages, such as "You're exactly the dad your kid needs," resonated with fathers, leading to significant engagement: 6.4 million social views and 160 million impressions in the campaign's early stages. The initiative aimed to empower fathers to be present and engaged in their children's lives.