This week, our CEO Daniel Cobb was interviewed by Televisionation about the evolving interactive TV market and the many directions TV could move in the future. Let’s start with defining what interactive television is.

Interactive television (ITV) is a term used for online TV programming development of original, online-only content, designed specifically for viewing on a connected device, like a smart TV, gaming console, or streaming media player.

Netflix recently launched interactive streaming advertisements between episodes of their popular original shows this past year, according to the Televisionation podcast. Why? “It’s going to be about measuring your results from television,” said Cobb, in the interview, “In the past, television ran and we saw sales go up, or didn’t see sales go up, or felt, or didn’t feel it worked. That was your metric… Now we’re going to be able to click and say, ‘Yes, I’d like to watch more.’”

So what does this mean for us, as consumers, who engage with these streaming platforms? Well, it means we’ll be seeing advertisers take advantage of a new world of opportunities for marketing and product placements.

For example, imagine you’re watching your favorite show on Netflix, and suddenly an ad pops up, giving you the chance to purchase the shirt that the main character is wearing. Maybe you’re watching a cooking show, and an ad comes on for the same kitchen appliances that the chef is using. The only limit to these possibilities is imagination.

This type of interactive advertising has the potential to revolutionize the way we watch TV and consume products. What do you think? Would you be more likely to watch a show, or purchase a product, if you had this type of interaction? Let us know in the comments below!

And if you’re looking for a franchise marketing agency or digital marketing agency that can help you take advantage of these new opportunities, contact us today. We’ll be happy to help you navigate the ever-changing landscape of television marketing.

This blog post was created by artificial intelligence from Daniel Brian Advertising.


Written By

Daniel Brian Cobb


Date Published

May 21, 2024

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