Healthcare Marketing Agency

Healthcare
Marketing
Agency

27-YEAR HEALTH HISTORY

DBA is a full service healthcare marketing agency based in Detroit and Nashville. Our first account was the massive unifying of Henry Ford Health System in Detroit, in 1992. The patient is in charge of more hospital decisions than ever before — and marketing is the medicine.

WHY DBA FOR HEALTHCARE

HEALTHCARE MARKETING IS A WORTHY CAUSE

The bottom line is measured in lives. A 1% improvement in brand experience generates millions in loyalty revenue and measurable health outcomes — patients experiencing positive emotional connections have fewer emergency visits and hospitalizations.

FEATURED WORK

CASE STUDIES

University of Michigan Health - MICHIGAN ANSWERS

University of Michigan Health

MICHIGAN ANSWERS

Father First - Millions of Dads Join an Initiative in Florida

Father First

Millions of Dads Join an Initiative in Florida

Henry Ford Health System - GAME ON CANCER

Henry Ford Health System

GAME ON CANCER

Valley Children's Hospital - MAGICAL PEDIATRIC EXPERIENCE

Valley Children's Hospital

MAGICAL PEDIATRIC EXPERIENCE

Henry Ford Health System - PATIENT REFERRALS DOUBLED

Henry Ford Health System

PATIENT REFERRALS DOUBLED

UC Health - THE SCIENCE OF BRANDING

UC Health

THE SCIENCE OF BRANDING

OUR SERVICES

Full Service Healthcare Marketing

End-to-end campaign strategy and execution to scale your health system brand.

Examples

Healthcare Brand Consulting

Transform your patient experience with purpose-driven brand strategy.

Examples

Omni-Channel Media Strategy

Integrated media across digital TV, social, web, email, and call centers.

Examples

Patient Social Media Strategy

Build community and patient engagement through authentic social content.

Examples

Hyper-Local Digital Marketing

Target patients in your service area with precision geo-targeted campaigns.

Examples

Healthcare Campaign Strategy

Creative campaigns that drive patient acquisition and brand awareness.

Examples

HEALTHCARE CAPABILITIES

FACING DISRUPTION IN HEALTHCARE MARKETING

The patient is in charge of more hospital decisions than ever before — especially following the Coronavirus epidemic. We partner with health systems to guide patients in their search for care as well as providing for the growing demand of a safe and touchless TeleHealth visit with digital referrals and hospitality that will surprise and delight.
Our cross-functional expertise in retail marketing has been successfully used to implement leadership initiatives within the healthcare marketing industry. Our award-winning mobile apps and patient engagement programs bring value through one-click access and same-day appointments.
Beyond Marketing Automation, Patient Experience Platforms (PXP) have become the new buzzword. We work as consultants to bring your IT and marketing departments together to tie systems together. This allows us to create targeted media for the right patient at the right time — from digital TV, social media, web, email and your call-center — into your physical facility.
Consumers EnergyMichigan MedicinePapa JohnsChick-fil-AHenry Ford HealthHungry HowiesDetroit LionsLearWarner Bros

LET'S WORK

Do you have a branding, advertising communications or digital marketing need? Our award-winning team will work to understand your business and help your brand reach its full potential.

248.601.5222