Resources
THE WHITE PAPER
IRRATIONAL ADVOCACY INDEX®
3 STAGES OF A PASSION BRAND
How purpose-driven marketers win. Passion brands don’t build community. They build cults, counter-cultures and crusades. The bar has been raised on customer satisfaction. Leading brands attain passionate fans who co-create the brand with online ratings, social media posting and irrational user-generated promotion — and they’re called brand advocates.
WE NEED A NEW ADVOCACY SCORE
Beyond Net Promoter Scores and tracking consumers “likely to recommend,” the future will be built by companies who attain emotional brand equity, as measured by our Irrational Advocacy Index®. Our findings show this phenomenon does not happen by accident, and yet it’s not beyond the control of a good brand management team. New research findings and emotionally intelligent technology provide insight to quantify and optimize passionate brand relationships.
KEY FINDINGS
Purpose-driven branding drives the highest level of brand engagement: Brand love. Brand advocacy progresses in three achievable stages. Brand communities are built on “why” rather than “what” a brand does to exist.
GET THIS WHITE PAPER
Tell us a little about yourself and we’ll send you the full report.
PARTICIPATE IN OUR NEXT STUDY
Reach out to our research team if you would like to have your brand participate in the next study, or if you would like to create a custom study to learn more about how you can increase brand advocacy and co-creation for your organization.
LET'S WORK
Do you have a branding, advertising communications or digital marketing need? Our award-winning team will work to understand your business and help your brand reach its full potential.
248.601.5222