Schoenherr Roofing

15X ROAS, Baby!

The Why

A Home Services franchise partner with Owens Corning, Schoenherr Roofing was ambitious. They were built on a strong system of lead generation. Generating business at a cost of $40 per lead, their growth was suddenly capped. As the saying goes, “What got you here, won’t get you there." They needed a path to scale the business. 

Working with an aggressive internal sales team, the business tripled sales in one year, drafting on a 15:1 Return on Ad Spend (ROAS).

DBA expanded the already successful subdirectory listing model, that started with Home Advisor, powered by Angi, Better Business Bureau listings, among others. Adding a superpower to this strategy, we automated the listing effort with our directory listing tool in PostMonster, powered by Yext. As part of our suite of AdBox tools, we introduced Listing Sync Pro and Reputation Management Pro.

Listing Sync Pro: Getting the Schoenherr local listings in hundreds of these directories is free, but it takes an automated directory listing platform to do this. Our platform customized and distributed franchise-level listing and reporting at the local level.

Reputation Management Pro: Out of the box, AdBox comes with reputation automation, so you can help each franchise location build a campaign to encourage happy customers to create user reviews – then, it replicates each user review to all major review platforms.

“With DBA and the Adbox mobile dashboard, we were able to post ads and see sales in real time. Finally, we have a Cost Per Acquisition model for growth. We tripled sales last year, associating more than a 15:1 Return on Ad Spend. 15X ROAS, baby!”

– Ross Schoenherr,

Founder, Schoenherr Roofing


Cham challenger media reports revealed the “winner” for the campaign, with the slogan for the “Afterlife Guarantee,” which DBA coined as the coverage that’s “good for the life of the owner and the second owner.”


Top of page search results with a Google Guaranteed certificate of endorsement. These local lead ads became pivotal to scale the business beyond the previous focus on niche subdirectory leads, offering an omnichannel media campaign from search, to social, to web form, and CRM marketing. The business grew by 3X in one year with a 15X Return on Ad Sales metric.


Do you have a branding, advertising communications or digital marketing need? Please tell us about it, and a consultant will respond within minutes to set up a no-obligation conversation.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.