LOVE, HOPE & PIZZA

Based on early detection statistics from the American Cancer Society, Howie’s $1.7 million contribution (since 2009) has funded mammograms for 15,000 uninsured women, thus saving an estimated 67 lives through the NBCF.

DBA geo-mapped a 3-mile radius around each store between the hours of 5 p.m. to 10 p.m. – when pizza buyers were buying. We employed SEO/SEM, programmatic digital, social, and mobile, with unprecedented store-level analytics reporting. Each franchise owner personally watched their Cost Per Acquisition (CPA) drop.

Doubled Sales and Ran Out of Dough! In one outrageously successful digital blitz, DBA focused on an obscure holiday that comes once every four years: Leap Day. By promoting a BOGO 29¢ pizza through all digital media, all at once, Howie’s generated +203% more pizza sales. Stores actually ran out of dough!

“Simply, in the four-plus decades of Hungry Howie’s history, no marketing campaign came even close,” CEO Steve Jackson said. “We stuck our toe in the water and almost drowned that first time.” – QSR Magazine, 2019

"HANDS DOWN WOWED US DURING THE RFP PROCESS AND NEVER LET OFF THE ACCELERATOR"

"Daniel Brian Advertising hands down wowed us during the RFP process and never let off the accelerator. Out of the gate they took an idea we had for breast cancer awareness and turned it into one of the most successful campaigns we’ve ever run. Love Hope & Pizza became our flagship promotion that rallied our troops every October. To date we have raised over 3 million dollars for the National Breast Cancer Foundation and just celebrated our 10 year anniversary with them.

After that first project they took on the challenge of rebranding our company. They took a 35 year old logo and refreshed it bringing it out of the 70s and making it fresh and current. They completely rewrote all new brand standards and gave the company a completely new look. Along with that they developed a new ad campaign featuring the “Ad Guys” two ad agency employees coming up with crazy ways to promote Hungry Howie’s. The campaign was a huge success and ran for 7 years.

The agency was a huge part of planning our National Convention and came up with many of the themes. The meeting openings were always produced by the agency and our franchisees still talk about them today. Our overall experience with DBA was great and I highly recommend them as a truly creative ad agency."

– Jeff Rinke, Marketing Director, Hungry Howie's

86% brand recall. 74% ad recall on 1/10th competitor budget. 66% growth, passed Domino's for 28 quarters.